Gatorade Zero's Berry flavor smells like pre-teen lip gloss and tastes like it, too. You get a mix of raspberry and, perhaps, ...

In the early days, it didn't exactly taste great - some athletes that drank it to replenish fluids even vomited from the flavor. Yum. Thank goodness Gatorade has upped their game and added flavor.

Similar to Gatorade, Powerade is one of the sports drinks dominating the market. Powerade Zero is Powerade’s zero-calorie and zero-sugar drink, which comes in all the popular flavors like Fruit ...

Gatorade Zero's launch campaign marketing objective was to generate awareness amongst Competitive Athletes (aged 25+) to drive penetration and be the primary growth driver for the business in 2019.