revealing that marketers own the first 70% of the buying journey. Which means it's Marketing, not Sales, that wins over buyers—or fails to do so. In this article, I'll explore the research, discuss ...
Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. The post Rethinking ...
The evolution of the consumer journey reflects the global changes of recent years. While it looks different today, it doesn’t have to be daunting Consumer shopping habits have shifted dramatically in ...
Consumers find that when buying directly from brands ... and infrastructure to capture and measure the consumer journey, while digitally native brands continue to explore cross-channel expansion ...
The partner's buying journey, however, is every bit as big ... which is well understood in the consumer world," said Dignam. "Our No. 1 goal is to accelerate the growth and success of the channel.