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Here's Who Really Makes Kenmore Appliances
Kenmore has been a trusted appliance brand. There's just one problem: They don't actually manufacture their own appliances.
The Cool Down on MSN2d
GE slammed with lawsuit after popular appliance allegedly puts consumers at major risk: 'This crucial information is not broadly available to the public'
"Gas stoves can be harmful to our health when used as directed." GE slammed with lawsuit after popular appliance allegedly ...
How to Read an EnergyGuide Label
We've all seen the EnergyGuide label on home appliances. CR explains what you can learn from the yellow-and-black label when ...
Harvard Business Review4d
A Better Way to Map Brand Strategy
Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.
ACHR News5d
GE Appliances' 'Elf-gineers' Adapt Toys for Disabled Kids
The Elf-gineers — mechanical and electrical engineers from GE Appliances — came together and transformed the air-conditioning ...