I interviewed five makeup artists—these are the top 2025 makeup trend predictions they have for next year, from grunge ...

Sabrina Carpenter, Camila Cabello, and Meghan Markle's makeup artists weighed in. We've been in an age of " no makeup makeup " for the last few years, so when I went backstage at NYFW to scope out ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Our astrology expert, Lisa Greenfield advises Capricorns to keep it "low and slow" this month. Here's what every It Girl ...

With summer fast approaching, I wanted to dedicate a post to my go-to summer outfit: casual summer dresses and white sneakers ...

You can skip the skepticism and get right to using this pore-clearing sulfur soap and skin-brightening vitamin C serum. View ...

If you’re the type of person who loves watching grout deep-cleaning videos on Instagram, but hasn’t touched your own on tiles ...

Milk Makeup is famous for its 2-in-1 lip and blush stain. The jelly formula comes in six shades and costs $24 per stick at ...

With nearly the same inclusive shade range as its older sis, it's also made with skin-good ingredients like niacinamide, ...

From creamy, colourful formulas, like NYX butter gloss which softly glides and melts onto your lips, glitter lip glosses which glisten and sparkle making you lips shimmer more than a glitter ball, to ...