“I ate blue Cheez-Its,” Em says at the top of the video, looking into the camera. Her lips are visibly tinged blue, as if she directly swallowed a jar of dye.

Anyone who has tried a lip stain or two has likely dealt with dreaded dry lips — and the strange sinking of color into those cracks that comes with high-maintenance formulas. Fortunately ...

So when a new lip product — the brand's Glossy Lip Stain — started trending on TikTok last summer, I had to see what the buzz was about. I loved the product when I first tried it — and can ...

The blue stripes react to your lips’ natural ... Another happy shopper noted, “This lippy has superior glide and stains lips the perfect shade of minimalist pink that lasts.