Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. The post Rethinking ...

IFC has its detractors, but Simon Dilhas explains that the schema is a digital treasure map that leads to clarity and ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people ...

CMOs must avoid the pitfalls of AI-driven excess and prioritize customer journey investments with the greatest economic return. A data- and hypothesis-led approach will help rebuild emotional ...

Business-to-consumer (B2C) companies have been adapting to the most basic of omnichannel environments, but the customer ...

A recreation of the classic Visual Basic 6 IDE and language in C# using Avalonia. This is a fun, toy project with no commercial intent. All rights to the Visual Basic name, icons, and graphics belong ...

DXPs provide seamless access to digital experiences across multiple channels and devices so firms don’t have to rely on separate tools to manage content. This is the biggest benefit offered by DXPs, ...

Learn how to enhance contact center CX and level up the customer experience with a few practical changes and the tools you ...

Saquon Barkley ran himself into a spot of trouble, then managed to hurdle out of it. The Eagles running back was explaining last week what was so different about the team that had rattled off five ...

There is no fixed priced reduction for basic economy - it can vary between routes and flights. It may also not always be available, even if the other main cabin fares are available. The example ...