The study from Talker Research learned that baby boomers are more likely to favor sleeping alone than younger generations.

Older Americans have often relocated for warmer weather. But interest in reuniting with family is adding to the demographic ...

Customer Experience - The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past ...

Millennials are 33 percent of pet owners in the U.S., followed by Gen Xers, who make up 25 percent of pet ownership, ...

Baby boomers are the wealthiest generation in America. Despite being only 20% of the population, they own more than 52% of ...

The study, which evaluated travel trends for 2015 among the 50-plus demographic, found that baby boomers are planning to hit the road and take to the skies with the hope of creating lasting ...

As one of them told me, "I failed at retirement." These examples are a sign of a much bigger trend. Baby boomers aren't "retiring" in a traditional sense. They're downshifting to become gig ...

We compared Millennials and Boomers on five important investing trends from our latest Advisor Authority — so you can see where you stand and what you can learn. Faced with whipsaw markets ...

Baby Boomers are making their own way in online ... and other data-driven marketing methods. Evolving Buying Trends Across Generations The online world has notably changed the shopping habits ...

Research shows that, broadly speaking, people from older generations such as baby boomers trend toward being work-centric and conservative. Gen-Z, the newest generation to enter the workforce ...

A new generation of Baby Boomers and Gen Xers are playing a more prominent role among the nation’s biggest donors, the Chronicle‘s Philanthropy 50, released March 5, shows. In a free online forum ...