There are no major opportunities in the sporting goods market that Adidas and Nike, famously identified respectively by their three-stripes and swoosh logos, have neglected. Including its Reebok, ...

In 1984, Michael Jordan, an admirer of Adidas, signs a five-year deal with Nike for $500,000 a year plus stock options. Air Jordan is born. Today, Jordan Brand shoes make up 58 percent of all ...