Nike is the most dominant shoe company in the world.  Unsurprisingly, multiple competitors are looking to steal Nike’s market ...

Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

Footwear makes up the bulk of sales at most big sportswear firms: 68% at Nike and 58% at Adidas. And shoes are where these companies differentiate themselves. It is more difficult to produce a T ...