Using a moment marketing strategy, we connected Volkswagen with a trending topic that month, the 50th anniversary of The Beatles' Abbey Road album. Volkswagen released a limited-edition vinyl cover, ...
It’s like Abbey Road bottled up the same soundscape the Beetles had and gave it to Volvo.
Using a moment marketing strategy, we connected Volkswagen with a trending topic that month, the 50th anniversary of The Beatles' Abbey Road album. Volkswagen released a limited-edition vinyl cover, ...
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