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Advertising & Promotions - This infographic looks at what major YouTube ad formats are, how they work, and what benefits each ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic ...

B2B Marketers are so busy maintaining, tweaking, and optimizing technology that we rarely have time to develop innovative ...

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'.

Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.