Telecom company Vi announced a significant milestone as part of its latest ‘Be someone’s we’ campaign—the completion of its ...

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While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

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As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake ...

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All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.

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Pidilite Industries Ltd, the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand.