Jaguar’s rebrand is the latest attempt to subvert history and tradition
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything and the value of nothing. The very reason why the leaping cat motif, which has been a feature of Jaguar cars for almost a century,
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A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
A luxury classic car, owned until recently by Madonna, has failed to sell at auction. The Queen of Pop purchased the rare ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
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