The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Following a polarizing rebranding announcement, Jaguar teased their upcoming concept car. We take a look at how its styling ...
But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...
“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...
The all-in bet on full electrification has yielded a complete rebranding, new logos, and a sleek concept that will break ...
The Jaguar rebrand has led to considerable controversy over the new direction but its full impact will not be evident for a ...
Jaguar’s modernist rebrand sparks anger and mockery online - ‘Do you sell cars?’ Tesla founder Elon Musk responded to the ad ...