Elmbridge in Surrey is the least affordable local area by some distance. St Albans in Hertfordshire is in second place, ...

European carmakers such as Volkswagen, Peugeot and Fiat suffer big drops in their value over fears of tariffs when Donald ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Car manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...

The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

A social media photo shared by the executive's husband shows the iconic vehicle - which costs up to £150,000 new - parked on ...

Elon Musk recently mocked Jaguar's new ad campaign on X, formerly known as Twitter. He then shared a fake Aston Martin ad ...

The managing director of luxury car brand Jaguar has said he was disappointed by the 'vile hatred and intolerance' in ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...