Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday, the global color specialist said Mocha Mousse was “a mellow brown infused with a sensorial and comforting warmth.”

Since the hue was already trending at fashion shows in September it's not as hard as you think to incorporate it into your wardrobe. Here are some essentials by Black-owned brands.

For its evocative nature and warmth, PANTONE 17-1230 mocha mousse was selected as Pantone’s 2025 color of the year.