The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to ...

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

Bryce Underwood's decision to flip to his home state Wolverines has sent shockwaves throughout the sport. Michigan's powerful ...

Barstool's Dave Portnoy reveals the details behind Bryce Underwood's recruiting flip to Michigan Wolverines football.

Dave Portnoy, the Barstool Sports founder and University of Michigan alum, opened the curtain for a behind-the-scenes ...

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit ...

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and ...

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) ...

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the ...

Bryce Underwood had been committed to LSU for a while, but he flipped to the Michigan football team after the intense pursuit ...

Michigan called in the big guns to get new star quarterback Bryce Underwood to flip his college commitment. Portnoy, who is ...

Michigan pulled off a huge victory in recruiting on Thursday, and Barstool Sports founder Dave Portnoy may have had a role in the move. Bryce Underwood, ...