On November 13, 2024, BELIFTLAB (a HYBE subsidiary) was accused of plagiarizing NewJeans' planning proposal, prepared by former ADOR CEO Min Hee-jin. Hankyoreh Newspaper reported on November 12 ...
BeliftLab CEO Kim Tae-ho, who also serves as Hybe’s chief operating officer, has refuted allegations that his company's rookie girl group Illit plagiarized NewJeans' concept. "It is not true ...
In April, Min Hee-jin, former CEO of ADOR and producer of the girl group NewJeans, accused BeliftLab of copying NewJeans' concept when creating ILLIT. Her accusation came amid the HYBE-ADOR ...
On October 7, 2024, BeliftLab (a HYBE subsidiary label) issued a statement refuting claims of NewJeans' Hanni of allegedly hearing a manager tell another idol group to "ignore" her. Earlier ...
On September 2, ENHYPEN and their label BeliftLab announced the first batch of concerts for their ongoing 2024 to 2025 world tour, titled ‘Walk The Line’. The world tour will mark the third ...
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