White Claw is known for their hard seltzer flavors—in fact, you could credit the company with the popularization of hard ...

White Claw broke all the laws of booze marketing to win the hard seltzer war The breakthrough beverage didn't pander to women—or men or their nonbinary friends—which helped it stage a charge ...

While a hard seltzer can certainly bring on a buzz, the type of alcohol in these drinks isn't always clear. According to White Claw's official website, the sparkling beverage is "made from a blend ...

While the new and improved Truly hard seltzer doesn't hit shelves until early November, Business Insider got a preview from Truly founder and developer Casey O'Neill herself. Our consensus?