It was a little strange when Berczy waded into the hard seltzer market. This was a brand that prided itself on its London ...

In 2021, the Nelk Boys launched Happy Dad, a hard seltzer in a standard 12-ounce beer can meant to differentiate it from the “skinny can bulls**t” of segment leaders White Claw and Truly.

Welcome back ... into the hard seltzer market. This was a brand that prided itself on its London roots despite the fact that, well, why would we care about a London-based White Claw?

Getty Images/iStockphoto A suspected DUI driver was arrested after Arizona deputies say they found him with his finger stuck in a can of White Claw ... with a can of hard seltzer on his right ...

20 (UPI) --An overturned truck on an Arizona highway committed a massive party foul when it overturned and spilled thousands of White Claw cans ... its load of empty hard seltzer cans spilled ...