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This reduces the amount of dye needed for each pair of jeans. It's also why many jeans are blue on the outside but white on the inside. Each pair of jeans requires 3-12 grams of dye. Each year ...

In 2022, a pair of 150-year-old Levi’s sold at auction for almost $90,000. These blue jeans were special—they had been at the bottom of a mineshaft since the Victorian era. Fundamentally, however, ...