Potatoes, onions and eye shadow, please. More Indians are adding beauty products to their carts on quick commerce platforms, ...

Primers are essential for smooth, long-lasting makeup. They blur imperfections, minimize pores, and control oil or hydrate ...

Kate Middleton always looks flawless when she steps out to carry out her royal duties - and there are six key beauty rules ...

As Mamamia's beauty editor and one of the co-hosts of You Beauty podcast (including Tried and Tested on Wednesday with the ...

Score the best makeup and skincare products for women over 50 during Ulta’s holiday sale. These 10 items are sure to sell out ...

Here are three things to stay focused on when generating interest, awareness and demand for a new product category.

Regular readers will know that I'm not a huge fan of Yule. However, there is one tradition that does spark joy for me and ...