When it comes to multiscreen TV advertising, marketers know that good creative is essential, but they also need a holistic ...

With new short films set to debut on its free streaming service tomorrow, TV-maker TCL is positing a new approach to ...

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...

Brands that make unhealthy foods will be able to get round the government's junk food advertising ban if their adverts don't ...

For the entertainment industry, the TV business presents a mixed bag. GroupM predicts that global TV advertising (both linear and streaming) will grow just 2.4 percent on a compound basis from 2024 to ...

Synamedia and OSN Group have announced the launch of an advanced Connected TV (CTV) advertising proposition, powered by ...

ThinkAnalytics, a specialist in Al-based content discovery, audience insights and targeted advertising, has announced that ...

As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad ...

With streaming ads poised for rapid expansion, the move will hasten advertisers’ exodus away from cable almost altogether.

Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different ...

WPP (WPPGF) operates in the cyclical and highly competitive advertising industry. Check out why I'm neutral on the stock.

According to a National Health Service study, 20% of five-year-olds suffer from tooth decay and obesity. The United Kingdom ...