Social media is an unstoppable force. Whether you love it or hate it- there’s no escaping its magnitude. There are billions ...

In theory, most of the data being compiled could be found by simply picking through individual social media profile pages one-by-one. Although of course it would take multiple lifetimes to gather ...

But you may not realize that browsing Facebook could be a big hit against your data plan too. According to Cisco's online VNI Services Gauge Tool, one hour of browsing through social media can use ...

Many Americans use social media to connect with one another ... Refer to the topline for more information on how question wording varied over the years. Pre-2018 data is not available for YouTube, ...

You start to pay attention to your website and social ... data, sales data, market research, competitors' data and financial data, to name a few, and they need to go through the data journey ...

Four Digital Media ... data sets they offer, have an opportunity to dramatically improve business outcomes. “Marketers that effectively integrate this arsenal of owned eCommerce, marketplace ...

From a social media sensation to a successful entrepreneur and sportsman, his journey reflects the dynamism and potential pitfalls of modern celebrity culture. As he continues to evolve ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...