Google’s list of trending items in 2024 is more than a shopping guide—it’s a snapshot of the year's cultural and technological evolution, offering businesses valuable insights into what consumers ...

In 2021, the incubator program pivoted to center on brand founders of color and more than half of the brands from 2021 to 2023 cohorts are now available at Sephora. Sephora’s accelerator program ...

Keep scrolling and you'll see that shimmer trends are set to be big in 2025. Aarti hints the bolder, the better. Think: Metallic lids, reflective inner corners and strategic shimmer accents that add ...

A product must tick every single box to become a tried-and-true staple—no exceptions!—even if it's already earned a ton of ...

Chelsea Lazkani of “Selling Sunset” shares her must haves, from the $700 perfume she always wears to the one supplement she ...

Holding on to that eyeshadow palette for nostalgic reasons? You may want to think twice before dipping into it.

As seen on Taylor Swift, Pat McGrath Labs LiquiLust Legendary Wear Matte Lipstick in Elson 4 is finally back in stock. After Taylor Swift walked the VMAs red carpet in 2022 wearing Pat McGrath Labs ...

Under North America CEO Artemis Patrick, Sephora is the world’s most powerful beauty retailer, using its aisles and influence ...

Nobody knows how to pick a perfect present like a celebrity. Who could forget the $2 million Bugatti Beyoncé bought Jay-Z, the $750,000 cruise Oprah gifted her staffers or the time David ...

“Did they get filler?” “I heard they got a lip flip.” These are the allegations you might face after using the best lip plumpers. While those in-office treatments are popular, they can be ...

Pantone's color of the year is here for 2025! We have all the details on the luxe shade — plus makeup picks for rocking the ...