But Nike still reported less than exciting numbers Thursday: there were declines for direct (13%), wholesale (3%) and brand revenues (7%), and every Nike geography posted losses. The largest geographic loss during the quarter was a tie between North America and Greater China, both seeing a 8% decline in sales versus last year.

Nike offered a muted forecast on Thursday, reversing gains in its shares made earlier in the day after the embattled sportswear seller's quarterly results beat estimates. The Beaverton, Oregon-based sportswear company,