Nike Inc. Chief Executive Officer Elliott Hill is about to face his first earnings call since accepting the top job in ...

The Las Vegas Aces forward recently inked a six-year contract extension with Nike, making it one of the most lucrative deals ...

A'ja Wilson is trending for scoring a six-year contract with Nike, one of history's largest deals for a women's basketball player.

Amazon is getting in on the holiday deals for those in need of a new pair of comfortable kicks. For a limited time, the ...

Las Vegas Aces star A’ja Wilson is again breaking barriers. According to Essence, Wilson signed a six-year contract extension ...

The Chelsea Foundation's new Inspire Her project, supported by Nike, is helping a new generation of girls discover the ...

Stephen Curry, who plays for the Golden State Warriors, signed a lifetime contract with Under Armour, ditching Nike.

Women's basketball players are gaining more power. Could Bueckers lead the way in choosing her future path in the WNBA?

Black Friday is back! Well, not officially, but many of my favorite deals from Black Friday are back at Amazon, Walmart and ...

B&T reviews the huge year it's been in sports marketing. So huge, in fact, we've started watching the Wallabies again.

2024 was The Year of Women's Basketball. Here are the biggest moments that highlighted a historic 12 months.

JuJu Watkins adds investor to her impressive resume as she supports a league reshaping the future of women’s sports.