Nike’s strategy for a turnaround needs the second shoe to drop
New CEO Eliott Hill plans to revive this brand known for its ‘swoosh’ and ‘Just do it’ slogan. But Nike’s challenges are ...
Explained: How Adidas defeated Puma and Nike to sign deal with Gout Gout, the 'next Usain Bolt'
Adidas recently signed a multi-year deal with teenage Australian sprinter Gout Gout. How did they beat rivals Puma and Nike ...
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Air Jordans Were the Iconic Brand For Years, But These 10 Up-and-Coming Shoes Might Be Better
Nike had originally hoped to sell just 100,000 in the first ... If Anthony Edwards is the next giant basketball talent, so are his shoes, the Adidas AE 1 Low. This up-and-coming brand is still ...
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Hoka Is the Trendy Shoe, but These 10 Running Brands Are Still Superior
Hoka is considered the next big thing in the world of running shoes. Its shoes offer plenty of comfort and a sole that helps ...
Adidas Takes A Dig At The NBA And Nike For Not Coming Up With Christmas-Themed Jersey Through A Throwback Post
Nike is undoubtedly the undisputed boss of sports apparel and footwear across the globe. With a whopping net worth of $115.6B ...