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Chelsea and Nike are getting girls into football
The Chelsea Foundation's new Inspire Her project, supported by Nike, is helping a new generation of girls discover the ...
Did Nike Already Leak the Best Affordable Sneaker of 2025?
The look comes courtesy of Chanel's spring 2025 ready-to-wear collection. Staudinger cofounded her eponymous label with ...
Spotlight On Sponsors: The Biggest & Boldest Deals Of 2024
B&T reviews the huge year it's been in sports marketing. So huge, in fact, we've started watching the Wallabies again.
The darker side of the rise of women’s sports: With more visibility comes more online harassment
As women’s sports set new records for attendance and viewership this year, longtime fans have watched with both optimism and ...
WNBA's A’ja Wilson sign six-year contract extension with Nike
Wilson's new deal with Nike is reported to be one of the company's most valuable deals with a women's basketball player.
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UConn, Notre Dame Set NCAA Basketball Viewership Record
NCAA basketball is breaking viewership records, with UConn vs. Notre Dame becoming ESPN's most-watched pre-January game in 13 years.
Caitlin Clark should not have been singled out by Time, says Washington Mystics owner Sheila Johnson
Sheila Johnson, billionaire co-owner of WNBA franchise Washington Mystics, has criticized Time magazine for their awarding of ...
What Geno Auriemma and UConn players said about Paige Bueckers' signature Nikes: 'Beautiful shoe'
Here's what the UConn women's basketball team and Geno Auriemma think about Paige Bueckers' shoe collaboration with Nike.
Drake Taps Latto and Sha’Carri Richardson to Star in His Nike Nocta Ads Featuring a Mini Market and Nail Salon
Nike has enlisted Sha’Carri Richardson and Latto to promote its latest NOCTA line. The pair act as the proprietors of a ...
NFL and Nike extend their partnership with a 10-year deal, will focus on growing the sport globally
The league and the apparel giant announced Wednesday a 10-year partnership extension. The NFL and Nike will focus on working ...
Nike: Just Buy It
Nike, a leader in athletic footwear, is undervalued with strong growth potential, making it a Strong Buy for investors ...
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Caitlin Clark's WNBA Game Is She a GENIUS?
Discover the coaching required and genius behind Caitlin Clark's WNBA game! From her jaw-dropping plays to her basketball IQ, here's why she's a player to watch. #CaitlinClark #TeamUSA #Basketball ...