The future of Marcus Rashford is in serious doubt after admitting he's "ready for a new challenge" away from Manchester ...

Barcelona have agreed to sign a new deal with Nike this winter, extending their sponsorship agreement by an extra decade ...

The story of two of the greatest prospects in the NFL for the next Draft is told on and off the field, with the ball and also with their contracts in mind for their almost nascent ...

The latest Liverpool news as a new look at the 'leaked' 2025/26 home kit made by adidas has shown two new changes ...

Milwaukee Bucks star point guard Damian Lillard added a unique distinction to his resume on Wednesday. According to ESPN's ...

Lillard has been with Adidas since entering the league in 2012, and signs his extension coming off an NBA Cup title.

“Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike), and Stephen Curry (Under Armour/Curry ...

BATON ROUGE – Losing three straight games has dashed all hope LSU football had to make either the College Football Playoff 12-team field or the SEC Championship Game this season. LSU head coach ...

While there are many firms looking to compete in its categories, we believe Lululemon benefits from the athleisure fashion trend and will continue to achieve premium pricing due to the brand’s ...

Carlos Alcaraz's success has raised Juan Carlos Ferrero's value in the endorsements market, making him sign two new brands ...

Elsewhere, the company has risked alienating sneaker enthusiasts with lawsuits. It tried to throw new sneakers and other gear at waning consumer enthusiasm, to little avail. Finally, Chief Executive ...

Global Football Sponsorship Market was valued at US$ 39.36 billion in 2023 and is projected to attain a market valuation of US$ 57.99 billion by 2032 at a CAGR of 4.4% during the forecast period ...