Lionel Messi's partnership with Adidas began after a miscommunication with Nike in 2006. Despite being initially linked with ...

The latest Liverpool news as a new look at the 'leaked' 2025/26 home kit made by adidas has shown two new changes ...

Milwaukee Bucks star point guard Damian Lillard added a unique distinction to his resume on Wednesday. According to ESPN's ...

However, he has already secured a footwear and apparel sponsor. On Thursday morning ... Hunter was expected to sign with Nike, so this was a huge win for adidas. Hunter joins an already-stacked ...

Lillard has been with Adidas since entering the league in 2012, and signs his extension coming off an NBA Cup title.

Because running draws smaller audiences than, say, football, sponsorship deals are cheaper ... Mr Sunak later issued a “fulsome apology”.) Nike and Adidas have also made a mess of their ...

Discover the coaching required and genius behind Caitlin Clark's WNBA game! From her jaw-dropping plays to her basketball IQ, here's why she's a player to watch. #CaitlinClark #TeamUSA #Basketball ...

Carlos Alcaraz's success has raised Juan Carlos Ferrero's value in the endorsements market, making him sign two new brands ...

While jersey patches are still prohibited under NCAA rules, college leaders have spent months considering a change to permit ...

The sport has been growing in stature in recent years, with big brands such as title sponsor Hoka, and the likes of Nike, ...

For the second year in a row, America First Credit Union has partnered with Real Salt Lake to host the annual "Warm the Soles ...