The latest Liverpool news as a new look at the 'leaked' 2025/26 home kit made by adidas has shown two new changes ...

Milwaukee Bucks star point guard Damian Lillard added a unique distinction to his resume on Wednesday. According to ESPN's ...

Lillard has been with Adidas since entering the league in 2012, and signs his extension coming off an NBA Cup title.

Carlos Alcaraz's success has raised Juan Carlos Ferrero's value in the endorsements market, making him sign two new brands ...

Liverpool's kit for the 2025/26 season has been 'leaked' online with the Reds said to be closing in on a return to adidas ...

Elsewhere, the company has risked alienating sneaker enthusiasts with lawsuits. It tried to throw new sneakers and other gear at waning consumer enthusiasm, to little avail. Finally, Chief Executive ...

The sport has been growing in stature in recent years, with big brands such as title sponsor Hoka, and the likes of Nike, ...

The Drum caught up with Somnath Dasgupta, Guinness’s global marketing director for sports partnerships, ahead of the stout ...

While there are many firms looking to compete in its categories, we believe Lululemon benefits from the athleisure fashion trend and will continue to achieve premium pricing due to the brand’s ...

Damian Lillard has signed a lifetime contract with Adidas according to Shams Charania of ESPN. This secures his place among ...

Over the years, the label has partnered with seemingly every major footwear brand including Nike, Adidas, ASICS and New ...

From designer fashion to cosmetics and concert tickets, shoppers are increasingly filling Christmas stockings with gifts from ...