Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

Milwaukee Bucks star point guard Damian Lillard added a unique distinction to his resume on Wednesday. According to ESPN's ...

Lionel Messi's partnership with Adidas began after a miscommunication with Nike in 2006. Despite being initially linked with ...

Just like last year's appearance while accepting the award for Samba as the Shoe of the Year, Adidas chief executive officer ...

Liverpool's kit for the 2025/26 season has been 'leaked' online with the Reds said to be closing in on a return to adidas ...

Because running draws smaller audiences than, say, football, sponsorship deals are cheaper ... Mr Sunak later issued a “fulsome apology”.) Nike and Adidas have also made a mess of their ...

Rutgers sent out requests for proposal (RFP) to multiple apparel companies on October 1, and two months later, it reached an ...

However, he has already secured a footwear and apparel sponsor. On Thursday morning ... Hunter was expected to sign with Nike, so this was a huge win for adidas. Hunter joins an already-stacked ...

Lillard has been with Adidas since entering the league in 2012 and agrees to his extension after winning the NBA Cup.