Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike.

First it was Caitlin Clark and Angel Reese. 2025 will be all about Paige Bueckers. And next off the conveyor belt of ...

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

Nike made an uncharacteristic blunder. For some reason, they took for granted Steph Curry and lost him to Under Armour in one ...

According to leaker @zSneakerheadz , the "Galaxy" Nike Air Foamposite One is headed back to retail next spring. The sneaker ...

“Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike), and Stephen Curry (Under Armour/Curry ...

Celebrating the launch of The Origin with Anthony Black BIRMINGHAM, AL / ACCESSWIRE / / Hibbett , in partnership with Nike, ...

Diana Taurasi opened so many doors for women during her Phoenix Mercury career. What if she leaves us without a proper ...

Los Angeles Lakers draftee Bronny James played his first road game in the G League and managed to score 30 points, and that ...

We took a bird's-eye view on all that 2024 had to offer in fashion to gauge which brands deserve the most flowers.

LeBron James' first training shoe has just touched down in "Black/Metallic Gold," "Phantom" and "Glacier Blue." ...

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...