LeBron James' first training shoe has just touched down in "Black/Metallic Gold," "Phantom" and "Glacier Blue." ...

New York Jets defensive lineman Quinnen Williams will be a game-time decision against the Los Angeles Rams on Sunday because ...

A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...

Phoenix Suns guard Devin Booker, a two-time Olympic Gold Medalist, and Nike Basketball will debut a new colorway of the “Book ...

At the DealBook Summit, seven sports stars and experts discussed how building a brand as an athlete has changed.

He’s about to start his final year of high school and is already pocketing millions from one of the world’s sportswear giants ...

While Nike's fiscal second-quarter global revenue fell 8 percent compared to the prior year, the results still exceeded ...

Welcome to our final edition of 2024. To mark the occasion, we've put together a "Year in Review." Happy Holidays and see you ...

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural ...

Nike offered a muted forecast on Thursday, reversing gains in its shares made earlier in the day after the embattled ...

Parker Valby of Florida and Leo Neugebauer of Texas won the Bowerman award for the 2024 track and field season.

USWNT and Gotham forward Lynn Williams is reportedly being traded to the Seattle Reign as part of a multi-player deal.