Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under ...

Winning SPOTY would be another huge achievement in what has been a whirlwind year for Hodgkinson, who has seen her life ...

Portland's Columbia Sportswear has continued to outfit Oregon's outdoorsy image with its apparel for hiking, running, biking ...

This year has been a year dominated by the interaction between sport and fashion. From the “tenniscore” moment of early ...

Nike unveils the brand's latest collaboration with the Olympics gold medalist Cheung Ka Long, promoting the new air vomero 5.

While top athletes continued to take pride of place in front rows and set trends with their style, brands and groups were ...

Huge Nike setback revealed less than a year after Tiger Woods left to set up Sun Day Red. Less than a year after Tiger Woods ...

The Olympic gold medallist Keely Hodgkinson wore a KNWLS x Nike dress for the Sports Personality Of The Year ceremony. ELLE ...

Aces MVP A'ja Wilson has entered unchartered territory alongside Caitlin Clark for her contract extension with Nike.

Keely Hodgkinson was crowned 2024's Sports Personality of the Year last night – sporting a stunning custom Nike gown – making ...

The Beaverton-based apparel and shoe giant and three-time MVP A'ja Wilson have agreed to "one of the richest shoe deals for a women's basketball player." ...