The Magi gave Jesus gold, signifying His kingship, frankincense, signifying His priesthood, and myrrh, ...

“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...

Ideas flourished over dinners with friends. In this Bethlehem, what started as a cold tent the first year grew into a heated ...

Mission Statement: Evidence-based Complementary and Alternative Medicine (eCAM) is an international, peer-reviewed journal that seeks to understand the sources and to encourage rigorous research ...