More than half of British shoppers would provide their email address to receive a 25% discount on their next purchase.

Those born between 1997 and 2012 will go from making up a scant 6% of today's market to a 25% share by 2028, and mortgage lenders need to be ready to serve them.

These insights allow marketers to make more accurate predictions of consumers' reactions to marketing messages. A 2023 Harmony Healthcare IT survey found that Boomers spend about 3 hours and 31 ...

The spending habits of younger generations show they’re more interested in exchanging money for memories rather than material ...

Baby Boomers are making their own way in online ... Caring for Earth and Fair Play Younger shoppers like Gen Z and Millennials favor brands that show they care for the planet and act fairly.

Four in 10 Americans are actively doing more good deeds before the end of 2024 — to make up for the rest of the year.

Men have five “general” friends, three close friends, and two best friends, on average, according to a recent study.

Gen Z, second largest generation of potential buyers, is tech-savvy and connected, yet they prioritize authenticity and ...

Millennials, who were born between 1981 and 1996, earn 20% less than baby boomers did at their age ... CEO of Viral Marketing Stars, tells Fortune that she worked hard in her twenties and saved ...

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Men have five “general” friends, three close friends and two best friends, on average, according to a recent study. And while ...

A new poll finds that 43% of Americans are increasing their charitable activities as 2024 draws to a close. Moreover, researchers also found it’s actually younger people who are making the biggest ...