The federal government is phasing out off-brand copies of two blockbuster drugs used to treat obesity and diabetes ...

Eli Lilly and Co.’s diabetes and weight-loss drugs Mounjaro and Zepbound are no longer in short supply in the US, which means ...

Consumers who take copies of the weight loss drug Zepbound and diabetes drug Mounjaro will need to find a new source for ...

As expected, we do all of these things, but every time I walk through the retailer’s aisles or scroll through its website, I’m always surprised at how many major name-brands I find there ...

A brand is a living entity. As marketers, we realize how brands evolve over time. We've outlined defined stages that guide us in the process of brand building, enabling us to position the brand ...

In this era of passive shopping, consumer attachment to brands is evolving. People are no longer drawn to brand names purely because of prestige or legacy. Instead, their commitments are shaped by ...

Ionis won FDA approval for a drug for patients with a deadly genetic disease that impedes the body’s ability to break down ...

Wondering whether you should opt for the store brand vs name brand food at the grocery store? We have saving deal pro insider secrets to share! Should you spend the extra buck or two on that name ...

Among the 32 brands in CR’s 2025 report card, the top five remain unchanged from last year, with one significant shift – Subaru claims the top spot. Also making the grade – BMW, Lexus ...