The observatory of iconic Tokyo Tower that rises 333 meters in Minato Ward hosts a matcha powdered tea ceremony called Asacha no Yu twice a month from 8 a.m., before the tourist spot opens to ...

Mori prepares a traditional matcha tea at the end of every meal and offers a tea pairing for $55 per person. Before becoming a chef, Mori regularly trained in traditional Japanese tea ceremony in ...

This stunning green matcha cheesecake is made by adding the powdered Japanese green tea into a classic, creamy cheesecake ...

Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Zendaya and Dua Lipa are among the A-listers who have been snapped sipping "Kermit-coloured" matcha smoothies, cementing the powdered tea's reputation as having the type of "cool-girl wellness ...

TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role ...