Jude Bellingham says watching Real Madrid beat Liverpool in the Champions League final played a big part in his decision to ...

Once modest agreements with local manufacturers, kit supplier partnerships are now critical to a soccer club’s global brand ...

Football is following in the footsteps of U.S. sports in showcasing its players' creative outfits… but not in the tunnel ...

Lord Sugar's Amshold Limited returns to profit with £932,000 pre-tax earnings as property valuations stabilise. Learn how the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Managed by ex-Liverpool assistant Pep Lijnders, the Austrian outfit fell behind in the second minute through Kaan Kairinen's ...

Ahead of the huge UEFA Champions League clash between Liverpool and Real Madrid at Anfield on Wednesday, a report has emerged ...

The announcement that Liverpool would be returning to Adidas as the supplier of their kits made serious waves when it was announced back in September. Adidas are most closely associated with ...

The announcement that Liverpool would be returning to Adidas as the supplier of their kits made serious waves when it was announced back in September. Adidas are most closely associated with Liverpool ...

Liverpool Feds debuted a new shirt sponsor against Wolverhampton Wanderers WFC after Merseyside based sports marketing firm, ...

Numerous managers have tried to fill the shoes of Sir Alex Ferguson at Man Utd since his retirement in 2013 - and all have ...

Since 2017/18, one of the two teams has won every Premier League title, three out of seven FA Cups and six out of seven EFL ...