The University of Cincinnati won't allow a middle school to be the Bearcats. Read the full cease-and-desist letter.

In July, Drake filed a trademark lawsuit against DMACC, arguing that the community college's new black and white block letter ...

In an era where universities are now asking donors for money to pay players, a group at Mississippi State is asking for ...

Xavier University has entered the fray between the University of Cincinnati and a Tennessee middle school over the use of the ...

Jaguar has revealed the new Jaguar Type 00 – the car behind the controversial ‘copy nothing’ brand relaunch in November. The ...

Cheatham Middle School has been forced to rebrand after the Middle Tennessee school received a cease-and-desist letter from ...

The Delaware-based bank filed a complaint against two companies that built a WSFS logo display in downtown Philadelphia. Part ...

According to Cheatham County Athletic Director Jeff Hobbs, rebranding is significant. Every time he walks into the school, he notices something else that needs to be removed.

The Guardians play in "The Land," but their nearby High-A affiliate represents the water. On Tuesday that team, the Lake ...

Jaguar has finally taken the wraps off the concept car that it hopes will lead the brand’s revival – and I was at the rather ...