Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...

The Milwaukee Bucks star is fresh off an NBA Cup victory and will now have a lifetime partnership with the team.

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...

Oghosa Izedonmwen, 13, has organised a community outreach at Agege Stadium in Lagos where he distributed sneakers to children ...

NBA star Lebron James wore a pair of Oregon basketball shoes during the Los Angeles Lakers' 116-110 win over the Memphis ...

The Los Angeles Lakers announced LeBron James is available for their game against the Memphis Grizzlies after a two-game ...

When asked if part of the reason he took time off was because of the mentally taxing nature of this season, James rejected ...

Los Angeles Lakers forward LeBron James played his first game in over a week in the Nike LeBron 22 "Oregon Ducks" colorway.

Heavy.com's Steve Bulpett reported about a source that gave an interesting theory on why the Lakers aren't a consistent-title ...

Lakers two-way rookie Quincy Olivari hits his first NBA bucket with his dad watching from the stands, helping snap the team's ...

Los Angeles Lakers two-way guard Quincy Olivari discussed the special moment of scoring his first NBA points in his debut ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...