Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. What are the secrets to the company's marketing success? And what can marketers learn from its strategy? An ...

The tariffs proposed by President-elect Donald Trump will make it more difficult for IKEA to keep prices low, the CFO of the ...

89 Degrees is a marketing services company working with IKEA on its loyalty program. Rewarding customers While IKEA overarching strategy is focused on offering customers everyday low prices ...

who now works in Ikea's marketing department, says some of the 1980s Ikea items he has kept from his early days working at the store, are now back in fashion, thanks to the recent popularity of ...

IKEA's largest franchisee, Ingka Group, saw an annual net profit drop to €800 million due to price cuts aimed at attracting ...

The text-to-enter loyalty program is a means for IKEA to start a dialogue with interested consumers. BCode is powering the texted discounts. "We got bCode on board so we can drive more traffic ...

It's vital IKEA wins in this space as consumers start to expect the ability to choose home furnishings and decorations using easy digital experiences,? said Omaid Hiwaizi, president of global ...

Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone. Mobile marketing agency Mobile Dreams Factory has brought the 2010 ...

LONDON, Nov 8 (Reuters) - IKEA has learned from recent supply chain disruptions and is well prepared for potential trade barriers, the owner of the world's biggest furniture brand said on Friday ...

New Delhi: Ikea India has rolled out a fresh OOH campaign across Mumbai, Bangalore, and Hyderabad that taps into relatable dialogues and songs. Each reference features playful wordplay ...