The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive ...
According to a new study from media buying giant Group M, advertising has come roaring back this year, topping $1 trillion in ...
The $13.25 billion acquisition by ad-holding compmany Omnicom of Interpublic Group has industry insiders speculating about ...
If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion ...
An ABC NEWS Verify investigation has found advertisements linking the UN's aid agency in Palestine, UNWRA, with Hamas on ...
The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency.
Omnicom Group Inc. to acquire Interpublic Group, creating world's largest ad company with $25.6 billion revenue.
A major PR and advertising shakeup is looming for several big CE and appliance brands with the tipped acquisition of the ...
Global advertising spend is at an all-time high. Growth is double-digit in 2024 and expected to remain high single-digit in ...
As part of the My Creative Career series, ad agency Gut's Carmen Rodriguez reflects on her journey from intern to global ...
Omnicom Group and Interpublic Group are nearing a $13–$14 billion merger to create the largest advertising company, reshaping ...
Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group, creating the world's largest ...