The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive ...
According to a new study from media buying giant Group M, advertising has come roaring back this year, topping $1 trillion in ...
If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion ...
The $13.25 billion merger of ad-holding companies Interpublic Group and Omnicom has industry insiders speculating about more M&A to come.
The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency.
Omnicom Group Inc. to acquire Interpublic Group, creating world's largest ad company with $25.6 billion revenue.
Omnicom Group and Interpublic Group are nearing a $13–$14 billion merger to create the largest advertising company, reshaping ...
Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group, creating the world's largest ...
Omnicom and Interpublic Group appear to have decided that they’d be better off together as they try to stop Big Tech giants ...
As the industry digests news that Omnicom is acquiring Interpublic to form the planet’s biggest ad group, S4 Capital boss Sir ...
The transaction would create the world’s largest advertising agency — that is, if you don’t count Big Tech players like ...