When you think of the longest-running sponsorship deals, Rolex's 46-year partnership with Wimbledon springs to mind — as does Gatorade which ... which sells different flavors of its soft drinks ...

They see sugary Coca-Cola and Dr Pepper, or new sugar-free sodas like Coca-Cola Zero, as a more affordable treat than other .

Dr Pepper has invested heavily in marketing during college football games and come up with novel flavors like strawberries ... on investing in its zero-sugar lines of Gatorade and other brands ...

Perhaps this preference for fruitier flavors, coupled with a need for hydration in the Las Vegas heat, where he had an intense performance schedule, explains why Presley liked to chug Gatorade on ...

Just 48 hours earlier, Cooper had posted details about the event to her Instagram, inviting members of her “Daddy Gang” — ...

This is how the Cowboys vs Bengals conversion to The Simpsons style will be done in real time The Gatorade shower for the winning Super Bowl coach is as striking as the commercials or the halftime ...

Berry, an LSU signee as of Wednesday, has been selected as the Gatorade Louisiana football player of the year for 2024. The 5-foot-11, 185-pound senior running back rushed for 2,178 yards and 41 ...

Pepsi (and Shaquille O'Neal) are getting into the holiday spirit with a festive new flavor: limited-edition Pepsi Zero Sugar ...

Pepsi has announced a special limited-edition flavor for the most wonderful time of the year. Some lucky customers are going to win their own mini cans of new Pepsi Zero Sugar Gingerbread.