A beauty editor ranks and reviews five of Taylor Swift's most-worn lipstick shades from NARS, MAC, Armani Beauty, and Fenty Beauty.

Cover Baddie Nails says they’re “Not your mama’s press-ons,” and that’s the truth. The brand offers a wide range of reusable press-ons, from classic nudes to bedazzled jewels. This brand is a fan ...

In case you missed it, TikTok has helped make Dior’s Addict Lip Glow Oil and Rosy Glow Blush two of the most covetable luxury ...

A s a beauty writer, it felt like I couldn’t have a work dinner without someone pulling out this year’s most coveted beauty product and slathering it all over their lips like ...

Celebrity beauty brands have exploded onto the cosmetics scene, with seemingly every A-lister launching their own line of lipsticks, foundations, and eyeshadows. But with so many star-powered products ...

We rounded up our top Black-owned beauty products from hair, skincare, makeup, and fragrance to add to your routine.

Put down your neutral brown matte eyeshadow palettes and start experimenting with this TikTok-approved glam: 'Ice Princess' makeup. In the 90s, celebrities like Britney Spears spearheaded the metallic ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Holding on to that eyeshadow palette for nostalgic reasons? You may want to think twice before dipping into it.

The Best Skin Ever foundation is one of my ... and still think nothing beats the beauty blender. Fenty Beauty's Gloss Bombs ...