You'll be seeing Mocha Mousse everywhere in 2025. Shop these warm, earthy-inspired finds from Rhode, Fenty Beauty, lululemon, ...

Just like when we were children, though, makeup should be a freeing experience. It should be a moment where we can creatively ...

Cover Baddie Nails says they’re “Not your mama’s press-ons,” and that’s the truth. The brand offers a wide range of reusable press-ons, from classic nudes to bedazzled jewels. This brand is a fan ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. On Tuesday, Rihanna shared a new Instagram post to promote her newest red shade ...

Thanks to unprecedented demand, her lip ... color palette offering, for example), or the promotion of mental health leave a lasting and positive impression on consumers. Fenty Beauty and Rare ...

A beauty editor ranks and reviews five of Taylor Swift's most-worn lipstick shades from NARS, MAC, Armani Beauty, and Fenty Beauty.

DataPulse Research share data-driven insights about the evolution of the most popular celebrity beauty brands.