Actress Jennifer Garner shared that she "can't live without" the $6 Neutrogena MoistureSmooth Color Stick as part of her ...

Just like when we were children, though, makeup should be a freeing experience. It should be a moment where we can creatively ...

Put down your neutral brown matte eyeshadow palettes and start experimenting with this TikTok-approved glam: 'Ice Princess' makeup. In the 90s, celebrities like Britney Spears spearheaded the metallic ...

A s a beauty writer, it felt like I couldn’t have a work dinner without someone pulling out this year’s most coveted beauty product and slathering it all over their lips like ...

Now, I want my lips as glossy and juicy as possible and the $21 Fenty Beauty Gloss Bomb in Fenty Glow is the most perfect lip ...

Cover Baddie Nails says they’re “Not your mama’s press-ons,” and that’s the truth. The brand offers a wide range of reusable press-ons, from classic nudes to bedazzled jewels. This brand is a fan ...

We've rounded up some of the best beauty gifts to shop now for your makeup, skin, or hair-care-obsessed friends and family ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

“Did they get filler?” “I heard they got a lip flip.” These are the allegations you might face after using the best lip plumpers. While those in-office treatments are popular, they can be ...

Every year since 1999, Pantone has announced a hot new color to be its upcoming “Color of the Year,” a trendy shade that you’re sure to start seeing everywhere — from your clothing to your home decor ...

I'm gonna keep two and give one as part of Christmas gift.” Some Fenty Beauty fans fell instantly in love with the Fenty Skin Fruit Quench'rz Hydrating + Strengthening Lip Oil Trio. A customer wrote, ...